Product Development

From first sketch to final product

 
 

Case Study 001

Designing the most functional and beautiful backpack/diaper bag on the market.

Meet the most functional backpack you will ever see. This bag is so much more than a backpack. Its long strap functions as a crossbody by pulling up, and a backpack by pulling down on the straps. Each bag comes with our signature removable zipper pocket that doubles as a clutch. On the back you will find a double zip pocket. Keep the bottom zipped and use it as a pocket for your cell or your train ticket, and unzip both zippers and you can slip the section onto a rolling luggage extended handle. You can also pop the wings out of the bag for a little extra space. 

Materials- All Leather Made in the USA. This leather is a Latigo leather, which means it is a saddle grade leather, top grain, and the best of the best.

 

Terracotta Menorah

A one of a kind menorah made by an incredible artisan group.

Case Study 002

Reimagining Traditional Craft

1. Inspiration / market opportunity

Your reference imagery, competitor research or trend direction.

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2. My initial concept

Your sketch or mockup.

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3. Artisan sample

Photo of the first physical sample.

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4. Refinement

Show your annotations:

Adjust proportion
Change glaze
Increase opening
Simplify construction
Reduce production complexity

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5. Final product

Beautiful final sample/product image.

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6. Commercial strategy

A few tiny callouts:

Target Customer
Retail Price
Material
Channel: Wholesale + eCommerce
Artisan Partner: [Country]

 

Sustainable Beach Totes

Design-

These beach bags are made of recycled sail boat sails. I was able to get my hands on 4 sails, all with different colors/textures. My priority with this bag is that it be SUPER functional. I was very thoughtful about design features that I thought would make your day or week at the beach a little easier. Here is how-

  • The bag features a tough plastic zip top

  • Two inch wide straps so you don't hurt your shoulder with thin little straps

  • Hat / towel holder. Take your hat on the way to the beach, and roll up your sandy towel when you are leaving the beach. 

  • 8 interior pockets for organization 

  • Removable backpack/ crossbody rope strap 

Material- Our sail boat sail material is completely waterproof, lightweight, and easy to clean. Machine Washable

 

Functional Kitchen Collection

The Opportunity

Great buying isn't just about finding a great product—it's about recognizing how individual pieces can work together to create a stronger assortment.

While reviewing an artisan partner's ceramic offering, I identified an opportunity to build a coordinated tabletop collection around their distinctive vertically carved stoneware. The combination of warm exposed clay, softly speckled glazes, and simple forms felt contemporary while still allowing the handmade nature of the ceramics to remain visible.

Rather than selecting pieces independently, I approached the assortment as a collection—considering function, scale, color, price point, and how customers might build on their purchase over time.